Award-winning content to be made further available to Spanish gamers in re-branded casino launch
Market leader Betsoft Gaming has taken its portfolio live with tonybet.es, part of parent company and international online gaming giant TonyBet.
In further support of its commitment to the Spanish market, Betsoft has undertaken the translation and certification of many of its biggest hits. Tonybet.es players will have access to releases including Stampede™, Take the Bank™ and Take Olympus™ in addition to more recent releases Return to Paris™, Take the Kingdom™ and Thai Blossoms™.
Betsoft Gaming successfully undertook two ISMS audits in 2020, allowing it to operate in both Spain and Colombia. This, in conjunction with Betsoft’s other deals with top tier licensees in Spain, has consolidated Betsoft’s brand recognition across Spanish speaking environments.
Tonybet.es is a rebrand of established site Circus Es Casino. Existing players will be redirected to the newly designed and renamed casino from 1 June 2022. Catering exclusively for the Spanish market, it already boasts a substantial player base as the original site opened in 2016.
Building on the casino’s previous success, tonybet.es will provide significant bonuses for Spanish players as well as a personalised VIP programme to attract new players and retain existing loyal clients. With customer support offered in both Spanish and English and a reputation for one of the fastest withdrawal processing times, the rebrand is already generating considerable interest.
Anna Mackney, Head of Account Management, Betsoft Gaming, said: ‘Spain is a key regulated market for us. We have invested substantially in it and are delighted to reinforce our success there with tonybet.es. We are looking forward to creating some exciting and impressive promotions with them.’
Davis Skulte, Game Providers Key Account Manager, TonyBet Sourcing, added; ‘We are delighted to further our relationship with a leading content provider of Betsoft’s provenance. We have a number of new initiatives in the pipeline at tonybet.es and anticipate successful delivery of them with Betsoft.’
Betsoft’s portfolio is highly client-driven and mobile led. New releases are eagerly anticipated by players and the industry alike.
