Award-winning content provider extends European footprint with hip new casino brand
Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand. The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements™ and the anime themed Kensei Blades™, alongside classic hits The Slotfather™ and Weekend in Vegas™ are already available to play.
In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize™, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.
Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique ‘Simsino Cashback’ feature are available as part of the Simsino loyalty programme. Furthermore, the easy to navigate site offers a streamlined user experience to take players straight to the games and promotions they want.
Anna Mackney, Head of Account Management, Betsoft Gaming, said: ‘We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.’
John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: ‘Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.’
Betsoft’s portfolio is highly customer focused and mobile led. New releases are eagerly anticipated by players and the industry alike.