Non-stop new releases, new products, player engagement tools and Network Promotions – Betsoft has been hugely busy this last year: so we took the opportunity to talk to Anastasia Bauer, Head of Account Management at Betsoft, to find out what keeps them delivering and what’s coming next.
1. Thank you for being part of the Slots judge interviews. Can you tell us a bit about the company and your role at Betsoft?
Betsoft is one of the leading casino entertainment providers in the industry with nearly 17 years’ experience. We have 200+ award-winning slots as well as our, classic table games and exciting newly released Mini Games. Our enhancement tools Take the Prize™ and Tournament are part of our constantly growing Betsoft Drive™ toolbox. In addition, we offer marketing and design services and platform support/back of house software to provide creative marketing and essential operating data.
As Head of Account Management, my job is to guide and support the account managers. We need to ensure that our world class service and customer support constantly retain and expand our customers’ knowledge of these products and services. I am also responsible for the success of my division in creating and tracking profitable growth for our clients with the goal of always growing as a business, as a team and as individuals.
2. Betsoft is renowned for its award-winning slots portfolio. What motivates you to keep delivering great games?
We work in one of the most fast paced and exciting industries. Every day brings new ideas and change so it’s imperative to keep innovating in order to deliver. Across the whole business, we are a committed team of genuinely enthusiastic and creative professionals.
We rely on and welcome player and client feedback – both positive and negative. We also run focus groups and commission research so that we have a deep well of insights, data and knowledge to draw on. Knowing that you understand players’ touch points and are delivering real engagement is highly motivating.
Betsoft won a number of awards recently including Game of the Year for both Alkemor’s Elements™ and Wilds of Fortune™. We also received several awards for RNG Casino Supplier of the Year across various jurisdictions, so not only are players giving us a seal of approval but also our peers in the industry. Whilst this is great for morale, it does also push us to keep innovating and never to rest on our laurels.
The diversity and quality of our releases in terms of narrative and characterisation is supported by our constant innovations. Recently we improved and relaunched our jackpot mechanism to give smoother play and bigger win potential with Progressive Jackpots, as well as linking the jackpots to specific releases.
From Rags to Witches™ and Sleighin’ It™ (2022) to our more recent release Hearts Desire™, players have been intrigued by the chance of winning a substantial prize for a small stake, giving a truly elevated player experience.
We also revealed a Hold & Win bonus feature. The first slot to use this was Golden Dragon Inferno™. This innovation has created significant engagement with players, pushing the game straight into the Top Ten for rounds played, so we will be using it in some upcoming releases to really ramp up the excitement.
3. Can you tell us about any other new and upcoming concepts?
Our next Roadmap includes some novel concepts such as our first Crash release – Triple Cash or Crash™. There is also an intriguing presentation of Blackjack in Supreme777 Jackpots™; Hot Lucky 7s™ re-imagines the personalised classic fruit slot experience and June release PHỞ SHO™ offers the Hold and Win Bonus. Players are certainly going to be thrilled with the win potential alongside the exciting features and themes coming out.
Triple Cash or Crash™ brings an edge-of-the seat crash gaming experience to our players. The concept is to launch three astronauts in their rocket and watch the multipliers rise with them.
Excitement comes through the decision as to when to cash out. With a potential win up to 100,000x in this nail biting mission to the moon, you choose when to eject before the spacecraft explodes.
Adding in the high RTP of 96.5% in addition to the life changing multiplier win potential and we are confident that Triple Cash or Crash™ will be a welcome new concept in our portfolio.
Our newly released Mini Games provide the perfect cross sell for sportsbook operators in particular, as well as a novel ‘bite size’ option for players. With quick loading times and lightweight deployment but without any adverse impact on quality and features, the Mini Games’ concept is aimed at the time-pressed or occasional player. It will also appeal to both regular players looking for something different and those who have never played slots.
Based on the success of our in-game player enhancement tools, Take the Prize™ and Tournament, we are currently in production with another asset to ensure an even better playing experience and win potential, especially across our Network Promotions. Follow us to stay updated.
4. Betsoft has recently ended another superb Network Promotion – Cash Race. How do you ensure a successful outcome to promotions?
This is really where cross-departmental teamwork is key. The prize money is always important but there are many other factors including timing, choice of slots and add-ons to inspire player confidence and participation.
Once we have devised the theme and set the parameters, it’s the responsibility of the account management team to ensure client buy-in through our commitment to the operators. We offer full marketing design services, for example for banners and lobbies as part of our package.
This ensures we create greater awareness of the promotion and the benefits of playing for maximum take up. We also work directly with our clients throughout the promotional period providing 24/7 support.
However, as mentioned earlier, a strong driver of success for Betsoft promotions has been the combined use of our Promo tools. Take the Prize™ and Tournament are key parts of Drive™, our toolbox for player enhancement and promotions. Both customisable tools can be applied separately or together and are designed to bring in-game experiences with real-time notifications, instant rewards and a highly inventive UI for the ultimate user experience.
Take the Prize™ offers a randomly triggered fortune wheel with cash prizes or bonuses at any point in a game and without interrupting play. Tournament is aimed at a competitive, high value player base and brings substantial prize potential alongside frequent wins, plus leader boards on each game which constantly update in real-time. This allows players to track their own and other players’ progress throughout any promotion to add to the excitement.
The final element to a successful promotion is to ensure some flair in the delivery through the choice of slots, quality of communication standards and the clear acknowledgement of your clients’ value to you as a business.
Our most recent Network Promotion – Cash Race – used both player enhancement tools simultaneously across 45+ of our top performing slots. The result was a very significant uplift of 55%+ player participation, 56%+ rounds played plus 50%+ up on bets placed.
These figures are impressive and show the hard work that was put into planning, and execution. However, the key is in the relationship you build with your clients through your understanding of their business model to deliver success.
5. Where can we play Betsoft slots?
Betsoft games are accessible in regulated markets such as Holland, Italy, Norway, Spain and Sweden.
We work with reputable casino brands across licenced markets so Betsoft slots can be safely enjoyed across multiple jurisdictions and casinos. Plus, we translate and localise our games to ensure the ultimate player experience across language and borders.
888, Entain, Aspire, Circus, Starcasino, Holland Casino, Sportium and Microgame are just some of our clients but, as mentioned earlier, we recommend players follow us on social media to keep up to date with all our news. It’s a fast moving industry and things are changing all the time but we always keep everyone aware of our new games, products and where to enjoy the best Betsoft experience available.
