This week, CasinoMentor affiliate manager, Huynh Hue, had the opportunity to interview Fernando Van Velzen, Head of Account Management at Betsoft Gaming, a leading and innovative software developer in our industry. Please find the complete interview below.
1. Betsoft has a rich history in the gaming industry. How has the company evolved its approach to game development over the years?
Betsoft has always been known for our cinematic 3D slots, our visuals have always been amazing. We have realized that along with visuals we need a strong math experience to make an even better product. This formula has proven to be a success, since our numbers tell us our new games are keeping players more engaged in every single KPI
2. Could you describe Betsoft’s creative process when conceptualizing and designing new slot games? What factors influence the themes and mechanics chosen for new releases?
There is a mix of proven concepts along with innovation. We have to balance what we know our players enjoy from our content along with the drive for something new.
3. In an increasingly competitive market, what unique challenges does Betsoft face in terms of innovation and staying ahead of trends?
There is so much saturation in the industry today. The amount of suppliers out there today is massive, and everybody’s looking for the next “big thing” in terms of mechanics. We try to stay true to our own philosophy while bringing something new to the table that we think players will enjoy.
4. Player engagement and retention are crucial in online gaming. How does Betsoft incorporate player feedback into its game development and updates?
We are constantly looking for feedback from players and our clients, but it is important to get a feel for these suggestions. We rely mostly on data to make design decisions while always keeping our eyes and ears open to find the next golden nugget.
5. Security and fairness are paramount in online gaming. What measures does Betsoft take to ensure the integrity of its games and the safety of players?
All our content goes through rigorous testing and QA by both our internal teams as well as the testing houses since our content is available in over 4 regulated markets as well.
6. Could you elaborate on Betsoft’s strategy for adapting to regulatory changes and ensuring compliance across different jurisdictions?
We’re always keeping abreast of the latest jurisdictional developments in regulated markets to make sure we can plan ahead for any technical compliance changes since it is much easier to implement these changes with time.
7. The gaming community values transparency. How does Betsoft communicate game features, including volatility and RTP (Return to Player) rates, to players?
Each game release we have has a full product sheet with all the information about the game, including RTP, volatility, base game hit rates, bonus game hit rates, etc. We always communicate clearly and transparently how our games work to both operators and players themselves via our UI.
8. In terms of technological advancements, such as VR and AI, how does Betsoft envision integrating these into future game developments?
VR is something we haven’t looked at. AI we look at more in terms of data analysis and getting insights that we may have missed. But we always focus on the “human” side of things.
9. Collaboration with online casinos is crucial. How does Betsoft support its partners in marketing and promoting new game releases?
Thanks to our 15+ years in the industry, we have some of the strongest and longest-lasting relationships with our partners. We are always happy to contribute with incentives, assets, contests using our promotional tools, and several other ways of achieving exposure for our new games. We’ve also recently started a streaming initiative which we hope to tie-in some of our operators as well.
10. Looking ahead, what can players and the industry expect from Betsoft in terms of upcoming innovations and game releases?
We believe this is a new era for Betsoft. We have invested a lot in our product team and it has already given results, with basically every new quarter producing one or two games that have smashed our previous best releases’ KPI’s. Our partners are noticing this, and more importantly our players as well.
