Anastasia Bauer, Head of Account Management, Betsoft Gaming, discusses what makes Betsoft the players’ choice for slots and what’s coming next for players in the Netherlands.
Can you please introduce yourself and tell us a bit more about your role at Betsoft?
Thank you for this opportunity to talk to you at Casinoscout.nl.
I joined Betsoft in 2021 and I am Head of Account Management. With my team, I ensure that Betsoft’s world class service and customer support constantly retain and expand our existing customers’ exposure to the Betsoft product portfolio. I am also responsible for the success of my division in creating and tracking profitable growth for our clients. Our ultimate aim is that we always grow as a business, as a team and as individuals.
Can you share any notable achievements or milestones that Betsoft has reached?
17 years in business in one of the most volatile and fast moving global industries is quite a milestone. We have always promoted quality over quantity in our product output and this has proved to be the key to our long-term success.
Every year we strive to improve and develop our products. In 2022 alone, we delivered 19 slots showcasing unique mechanics and spectacular themes with lightweight deployment and fast loading times.
We also launched player engagement tools, Take the Prize™ and Tournament for enhanced gamification. Additionally, we won Best RNG Casino Provider 2022; Game of the Year for Wilds of Fortune™; Most Popular Slot for Alkemor’s Elements™ (which will shortly be available in the Netherlands) and were nominated across genre and jurisdiction for many other releases.
Could you share any unique technological advancements or innovations that Betsoft has implemented in its slot games?
Innovation is critical to create differentiation so Betsoft consistently incorporates significantly improved and/or new features into all our releases.
We have revised our jackpot mechanic for smoother play and linked it to other slots for progressive win potential. We also took the concept of ‘personalisation’ in play to the next stage with a ‘real life’ casino experience in Wilds of Fortune™. Player reaction to this innovative take on a classic slot continues to break records.
One of our most exciting additions is the Hold & Win Bonus feature, as shown in Golden Dragon Inferno™. This gives a fantastically generous opportunity for unlimited winning combinations and will be used in future releases across 2023.
Two further player engagement products have been added to our Betsoft Drive™ toolbox to improve the overall player experience. ‘Continuously giving a new experience’ was the aim behind the development of these tools Take the Prize™ and Tournament . Through designing bespoke retention tools – with more in development – we have been able to deliver tournaments, leader boards and a random prize wheel across selected titles.
Rewarding players both financially and emotionally also creates another connection to both our slots and brand. From extended play sessions to increased wagers for bigger payouts plus random, additional wins, both players and operators benefit. Additionally, promotions can be designed and personalised for players to create the most experiential gaming available.
Our latest ‘Cash Race’ Network Promotion is running from Thursday 23rd February until Monday 6th March 2023. Open to players across the Netherlands and available in Dutch and English, the combined in-game tools will give a fantastic experience. There is over £80,000 to be won from the Take the Prize™ total pool of over €30,000 across 1,100 prizes and the Tournament total pool of €50,000 across 200 cash prizes – with €10,00 available to win on a single spin.
Plus, with 45+ games from the award-winning portfolio including the renowned Take™ and Pop™ series and, of course, Game of the Year Wilds of Fortune™, players will benefit from immense variety across theme, feature and volatility levels. Good luck – or veel geluk – to everyone taking part!
Can you tell us about Betsoft’s activity in the Netherlands and how it differs from other markets?
The Netherlands has always been and continues to be an extremely important market for Betsoft. Initially, we partnered with established casino brands to ensure local know-how. However, we also work with smaller, bespoke casinos enabling us to further cross reference our knowledge of specific demographics as well as colloquialisms and cultural idiosyncrasies. In this our approach is similar to the other markets in which our slots are accessible.
However, we know that a wide variety in slot design, storyline and win potential rather than one specific element is the key to players in the Netherlands. Magic themes from Stacked™, Book of Darkness™ and Alkemor’s Tower™ are highly popular. Our successful ‘Pop’ slots has a strong fanbase; with MonsterPop™, ChilliPop™ and SugarPop II Doubled Dipped™ consistently in players’ Top Ten. Space exploration slot 88 Frenzy Fortune™, which offers a Multiplier Bonus, 18x Your Stake Bonus or the 88 Respin Bonus, is also hugely successful. These are all multi-layered games with features that develop with each spin. Players in the Netherlands are very connected to this style of play and experience.
How does Betsoft maintain competitiveness and stay current with the latest technology and trends in the Netherlands?
Research and feedback. It is all about the player journey: Betsoft releases are built with a mobile first mindset for quick loading times and lightweight deployment. Themes and characterisation are reinforced with innovative features and mechanics to keep players engaged and entertained.
Content is king at Betsoft. Our A/V is outstanding on every release; the narratives/themes are hugely entertaining and always in sync with the features to ensure all round experiential gaming.
Equally, good translation and localisation are important to our slots. Knowing a specific market ensures that the slots are tailored and the translation is in the correct idiom. This professionalism and attention to detail is what makes Betsoft slots successful in the Netherlands – and elsewhere.
How does Betsoft approach localisation and customisation of its games, especially for certain regions like the Netherlands?
A professional approach to all translation and localisation is a standard part of Betsoft slots. By ensuring that we are literally speaking your language, barriers to play are removed and the player feels valued and included.
We also work closely with our clients, the online casinos in the Netherlands, to understand both their business models and their approach to customer service. In this way, we can support and enhance their offering. With a raft of recent awards and a growing presence across the Netherlands, Betsoft is a guaranteed draw for casino operators and we intend to maintain this high level of commitment.
Where can we play Betsoft slots in the Netherlands currently?
We work with regulated and licenced brands and so players can find us easily and safely.
Our slots are accessible through many different casinos including 777.nl.
Naturally hollandcasino.nl, as one of the leading destination brands, has been a long-term partner and we have a number of new deals and integrations in progress.
Players can follow us on social media to keep up to date with our news as we have exciting new casino brands and slots scheduled for our players in the Netherlands.
What upcoming releases or projects does Betsoft have in the pipeline?
We have some great new releases showcasing the Hold & Win Bonus and Progressive Jackpots coming out across 2023. We work six months ahead so our Roadmap for Q2 is now available to clients. There is a highly innovative addition to the ‘Pop’ range as well as a new Blackjack table game. Plus Mr Vegas 2™ Big Money Tower – the sequel to Mr Vegas™– will shortly be taking players down the world’s most famous Strip for some big wins!
We are also extending Drive™ – our game enhancement tool kit – and have a new style of slot ready to deliver. As usual, we have a lot of great products and innovations to offer our clients.
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