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Betsoft Gaming’s CMO, Renata Banyar discusses with 5 Stars Media the effect balanced dynamics and stability has on business success

Betsoft Gaming’s CMO, Renata Banyar discusses with 5 Stars Media the effect balanced dynamics and stability has on business success

An agile operating model has two essential components – a dynamic front end and a stable backbone. When they work in conjunction the result is to bring the company closer to its customers, to increase productivity and to reinforce employee engagement.

Betsoft is a genuinely remote working company and has always been. Our dynamic front end – the defining element of an agile business – consists of tightly knit and cross-functional teams who are tasked with meeting specific business objectives. We manage our own efforts though regular meetings to prioritise initiatives, allocate tasks, and review progress. This is fully supported by the Betsoft backbone, bringing expertise and efficiency alongside the data and technology to create an effective back office. This means we move fast as an organisation. Decision and learning cycles are swift and we are able to generate constant product enhancements with minimal risk. The changes we are implementing now affect the style of our games and the enhancement of our products. They are enabled by this agile mindset.

Constant Product Enhancement

Building on our Drive™ promo toolbox, we added standalone or combined applications across our award-winning portfolio. Take the Prize™ was the first Betsoft Drive™ product to be launched. It offers a randomly triggered fortune wheel with cash prizes or bonuses at any point in a game and without interrupting play. The customisable tool is designed to bring in-game experiences with real-time notifications, instant rewards and a highly inventive UI for the ultimate user experience.

The positive response to Take the Prize™ enabled Betsoft to set up two successful Network Promotions in June and September 2022. With bets up by 25% + and player participation by 30%+ for the first promotion, the second followed with an even larger prize pool and wider choice of Betsoft titles. The 40+ slot selection offered in the second promotion included new releases Gemini Joker™, Wilds of Fortune™ and Captain’s Quest, Treasure Island™ as well as old favourites Take the Bank™, Lava Gold™ and Jungle Stripes™. The increased variety across theme and volatility levels also benefitted operators through actively promoting new player sign up and repeat visits.

Adding Player Value

To reinforce this successful approach to adding player value, we launched a second in-game tool with difference. Aimed at a competitive, high value player base, Tournament brings a new level of gamification added to substantial prize potential alongside frequent wins. It also provides leader boards on each game which constantly update in real-time, allowing players to track their own and other players’ progress throughout any promotion. This is delivered without interrupting gameplay or affecting RTP. Notifications can also be customised or muted.

Naturally, we ensured that, as visually high impact products, both Take the Prize™ and Tournament are especially mobile friendly whilst also compatible across all devices. While each tool works effortlessly on a standalone basis, all the promotion tools can be combined simultaneously on the qualifying games and across the same promotion and timeframe, leading to substantial wins and massively exciting gameplay.

We want continuously to increase the connection players have with us, boost game performance and give bigger wins. Not only is this great news for our players but also our clients are fully supported because we understand their business goals.

Ramping up Excitement and Wins with Original and Innovative Features

The success of our revised approach is evident in our releases for Q4. Whilst players and operators can always rely on Betsoft’s signature quality, humour and design, we have substantially ramped up many of the in-game features.

For the first time since we released Faerie Spells (2019), we are offering progressive and shared jackpots. We have re-developed our jackpot design to ensure smooth play and offer our clients seamless delivery. Rags to Witches™, our 13th October release and Sleighin’ It™ – due for release 17th November – both feature an explosive progressive jackpot ensuring that players will enjoy spectacular prizes.

Rags to Witches™ is a spookily fantastic Halloween themed release. It features a Prize Reel with four levels of potential prizes – Mini, Minor, Major and Mega. This feature can trigger randomly at any time after a spin has finished, awarding players a chance to spin a special reel for access to these exciting prizes. With Free Spins offering a Multiplier on top, wins can increase by up to 30x your stake on the last spin. Sleighin’ It™ features a progressive jackpot that can be linked to other Betsoft titles to provide eye watering win potential; and, of course, a non-jackpot version is also available for both games with slightly different RTP and volatility levels.

Trinity Reels™ will be released end of October and is a radical change of direction again. This slot brings massively exciting play with potentially 177,147 ways to win. Symbols can be single or split, with up to 3 symbols appearing in a single position on the reels. A Boost feature further enhances gameplay and potential wins though adding Wilds or Multipliers, or further splitting the symbols to constantly create more paylines. Free Spins also affect these boosts to keep players utterly captivated.

Building the Future

Two further slots are scheduled for the end of Q4: Golden Dragon Inferno™, the latest addition to the Red Dragon series and Woodlanders™, a nostalgic, magical fairy world brimming with multiplier wilds. All our releases are instantly recognisable through Betsoft’s signature quality, design, vibrancy and enormous entertainment value, but our latest releases are taking gaming to the next level.

Through our full 360 approach to research, feedback, in house imagination and talent, we are delighted to see our business strategy working so well. Operators and players are confident in our delivery and enthralled with our products. It has been a demanding journey to get to here – and this is only the beginning!

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