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Betsoft further enhances gamification across its portfolio with latest in-game tool launch

Betsoft further enhances gamification across its portfolio with latest in-game tool launch

Award-winning content provider proves its customer first credentials with new tool

Market leading Betsoft Gaming has added Tournament, its newest in-game tool, to Drive™, its comprehensive toolbox of products. Tournament will bring a new dimension to immersive play through boosting promotions with real-time gamification for substantial win opportunities.

The Drive™ promo toolbox provides standalone or combined applications across the award-winning portfolio. Take the Prize™ was the first Betsoft Drive™ product to be launched. It offers a randomly triggered fortune wheel with cash prizes or bonuses at any point in a game and without interrupting play. The customisable tool is designed to bring in-game experiences with real-time notifications, instant rewards and a highly inventive UI for the ultimate user experience.

The positive response to Take the Prize™ enabled Betsoft to set up two successful Network Promotions in June and September 2022. With bets up by 25% + and player participation by 30%+ for the first promotion, the second followed with an even larger prize pool and wider choice of Betsoft titles. The 40+ slot selection offered in the second promotion included new releases Gemini Joker™, Wilds of Fortune™ and Captain’s Quest, Treasure Island™ as well as old favourites Take the Bank™, Lava Gold™ and Jungle Stripes™. The increased variety across theme and volatility levels also benefitted operators through actively promoting new player sign up and repeat visits.

To reinforce this successful approach to adding player value, Betsoft has launched a second in-game tool with difference. Aimed at a competitive, high value player base, Tournament brings a new level of gamification added to substantial prize potential alongside frequent wins.

Tournament provides leader boards on each game which constantly update in real-time, allowing players to track their own and other players’ progress throughout any promotion. This is delivered without interrupting gameplay or affecting RTP. Notifications can also be customised or muted.

Betsoft has ensured that, as visually high impact products, both Take the Prize™ and Tournament are especially mobile friendly whilst also compatible across all devices. While each tool works effortlessly on a standalone basis, all the promotion tools can be combined simultaneously on the qualifying games and across the same promotion and timeframe, leading to substantial wins and massively exciting gameplay.

Renata Banyar, CMO, Betsoft Gaming, said: ‘When we began the development of our in-game tools, we had a clear vision: to increase the connection players have with us; to boost game performance; and to give bigger wins. All our classic gamification tools ensure that operators are fully supported in their efforts to enhance player engagement and retention, giving a win/win for everyone. Tournament is the natural next step for us and we are very excited about the potential it brings to our clients.’

With a number of new initiatives in planning and a raft of feature-rich games still to be released, Betsoft is anticipating a successful fourth quarter in 2022.

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