Looking back at 2024, what would you consider Betsoft’s biggest milestone in terms of game development or partnerships?
I’d say our product made another big leap forward in terms of key performance metrics. We released several games that broke our own internal records. As for partnerships, our main growth area was in sweepstakes, which was particularly exciting.
What do you think were the main factors behind Betsoft’s success in 2024?
It really boils down to our product getting better and more widely recognized by players. Our games are stickier and more engaging than ever, and when you combine that with a stellar commercial team, it’s a winning formula.
How would you describe Betsoft’s overall performance in 2024?
In such a crowded market, I think we performed exceptionally well. We secured new partnerships and significantly expanded our existing client base, which is no small feat in today’s competitive environment.
In terms of partnerships and client relationships, how did these collaborations contribute to Betsoft’s growth?
I’m a bit biased, but I believe our Account Management team has done a fantastic job of cultivating mutually beneficial relationships with our partners. Through this close collaboration, we’ve experienced considerable growth with several of our key accounts.
Looking ahead to 2025, what are Betsoft’s main goals and how do you plan to build on what was achieved in 2024?
Our primary goal is always to create better games. In 2024, we had several standout releases that exceeded expectations, which doesn’t happen every year. We plan to leverage those successes, fine-tune what worked, and deliver even more engaging experiences for players.
How does Betsoft plan to adapt to the growing demand for mobile gaming, and what improvements can players expect in 2025?
We’ve had a mobile-first mindset for a few years now. There’s been discussion about completely overhauling our user interface, but I can’t reveal too many details just yet. Rest assured, we’re continually refining our mobile experience to meet evolving player needs.
How does Betsoft ensure it stays ahead of the competition in the ever-evolving iGaming industry?
It’s all about balancing innovation with what already resonates with players. We’ve been in the industry long enough to know what works—and what doesn’t. By introducing fresh features while refining our core strengths, we aim to stay at the forefront.
Finally, as Head of Account Management, what excites you most when looking toward the future of Betsoft and the iGaming sector?
I’m really curious about what the next generation of players will value in their gaming experience. Skill-based games haven’t quite taken off yet, and slots are still king. It’s going to be fascinating to see how tastes evolve and what new trends emerge.
