18/02/2018 – Valletta, Malta – Securing its status as a preferred content provider for companies looking to make their mark on the iGaming industry, Betsoft Gaming has signed a strategic content agreement with multinational, multi-pronged business River iGaming.
The agreement is comprehensive, covering every Betsoft slot game accredited for the regulated markets in which River iGaming (hereafter “River”) operates – including all marquee titles from the sought-after SLOTS3TM series.
Founded in late 2017, River iGaming has had a notable first year. From its headquarters in Malta, the company has driven an ambitious strategy of expansion and acquisition that has seen it establish a player-facing online casino, bring comprehensive digital marketing services in-house, build its own affiliate program, and secure high-profile branding agreements in one of the world’s most competitive markets.
In just twelve months River has grown to a company of more than 40 employees, providing comprehensive B2B and B2C services in 7 different markets. As its player-facing operations grew (with deposits doubling in less than a year) River began to canvas the market, seeking content providers that could support its players’ appetites and the company’s own ambitions for the future.
“River has very quickly carved out a unique position in the iGaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised” explains Annamaria Anastasi, Marketing Director at Betsoft Gaming. “One of the cornerstones of this vision is, of course, to provide value to the player in return. This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time. We are proud to have met these criteria and to have been selected as a key content partner. We look forward to supporting River’s ambitions for the foreseeable future.”
In addition to new slot games like the revolutionary Max Quest: Wrath of Ra, the agreement also lays the foundation for the integration of other elements of Betsoft’s offer in the future, as River’s business continues to grow and diversify.
“At River, we look at the iGaming business differently,” explains Ismael Diagne, Chief Operating Officer. “Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition. We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily. After analysing the market, we came to the conclusion that Betsoft could deliver everything we required, and we look forward to a long and fruitful relationship with them.”
About Betsoft Gaming:
Betsoft Gaming develops innovative casino games for desktop and mobile. Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators. Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.
An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012. More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.
Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.
Betsoft has held a Class 4 license with the Malta Gaming Authority since 2014. The company’s games and RNG are both independently certified in more than 15 different regulated markets, including Italy, Germany, and Romania.