04/6/2018 – Valletta, Malta – Betsoft Gaming has reiterated its commitment to new markets, signing a long term content agreement with Hungarian online operator Grand Casino.
The agreement is extensive; Grand Casino will integrate all of Betsoft’s AAMS-certified games, which includes many noteworthy titles from the Slots3TM collection.
Newly established as an online operator, Grand Casino shares its name – and a parent group – with a long-established, land-based casino in its native Hungary. This heritage was critical to Grand Casino earning accreditation from the country’s governing body, since the Hungarian online market is tightly regulated, with extremely high barriers for new entrants.
Today, Grand Casino is one of only two online operators catering to Hungarian players, and the company intends to lead by example when it comes to user experience, as Aaron Axisa, Account Manager at Betsoft explained:
“With a team of international iGaming veterans, supported by more than twenty years of land-based experience at the group level, Grand Casino recognises the importance of not just acquiring new players, but keeping existing ones engaged. At Betsoft, we believe strongly in rewarding players with exciting experiences they will not find anywhere else, so we are thrilled to be able to work towards this shared goal with a partner who shares our principles.”
Under the terms of the agreement, Grand Casino will also integrate new AAMS-certified Betsoft games as they are released, providing a reliable flow of new content in a rapidly-emerging market.
“We have a cast-iron commitment to creating the best possible player journey, through continuous product innovation,” explained Shanta Segabon, Grand Casino’s Chief Marketing Officer. “As early entrants to a new market, our success will be determined by two factors: how well we satisfy and retain players, and our ability to partner with first class content providers like Betsoft.”
About Betsoft Gaming:
Betsoft Gaming develops innovative casino games for desktop and mobile. Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators. Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic, true-3D slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.
An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012. More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.
Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.
Betsoft is headquartered and licensed to operate in Malta, and holds an additional license in Curacao. Contact [email protected] or visit www.betsoft.com for general information and enquiries. For press and marketing enquiries, email [email protected].
