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Wednesday, April 28th, 2021 | Press Release

Betsoft Gaming appoints new Head of Account Management: Anna Mackney

Mackney will take over the direction of the existing sales and account handling functions as she joins the management team at Betsoft Gaming. 

Renowned content provider Betsoft Gaming has appointed Anna Mackney as its new Head of Account Management. As a top tier supplier Betsoft is committed to its global sales strategy of cementing its presence in regulated markets.

Mackney’s responsibilities will focus on demand generation; planning, executing and measuring throughout every stage of the funnel in conjunction with the already successful sales team to ensure it maintains its position as one of the foremost content providers to the market.

In addition to driving new business forward, Mackney will ensure Betsoft’s world class service and customer support will both retain and expand existing customers’ exposure to the Betsoft product portfolio to deliver and track profitable growth for clients.

With over 10 years’ experience in the industry, tri-lingual Mackney has an impressive back history. Previously she worked for UK based Clarion Events, where she was part of the original team that devised and delivered significant industry events such as ICE, GiGSE and EiG.

She joined the Betsoft sales team in 2015. Tasked with building a ‘Premier League’ customer base, she secured numerous tier 1 operators and B2B clients across Europe and South America.

Matt Avison, Managing Director, Betsoft Gaming, said: “Anna is hugely professional at onboarding clients. Now, as she takes over the leadership of the team, we anticipate positive change and sustained growth as we move into new markets.”

Anna Mackney, Head of Account Management, Betsoft Gaming, added: “There are significant plans for additional product verticals and accessing new regulated markets. Our aim is to ensure that we always remain the clients’ preferred content provider and that comes though delivering world class service alongside our hugely successful portfolio.”

Betsoft is an innovative and forward thinking company that promotes a culture of excellence from within. Headquartered in Malta, it has offices across Europe and the UK.

About Betsoft Gaming
Betsoft Gaming is the market leader in cinematic casino content and gaming solutions, working with 200+ of the most successful casino operators worldwide. Since 2006, the Betsoft brand has been synonymous with commercial success and innovation. Its portfolio of more than 200 RNG titles is proven to attract, engage, and retain players. Headquartered and licensed in Malta, Betsoft operates in more than 15 regulated markets, with its games being independently certified by Gaming Labs International. Visit www.betsoft.com to try our games.