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Wednesday, October 13th, 2021 | Press Release

Betsoft Gaming and 888casino.it go live in Italy

Award winning content provider cements brand recognition across Italian market

Betsoft Gaming’s award-winning slot releases are now accessible for the first time on 888casino’s Italian platform. Following the recently announced deal with 888 through Pariplay, the teams are continuing their successful roll out of Betsoft’s portfolio across regulated markets. Italy is the current market going live in Europe, following the successful Spanish launch last month.

The new partnership will see 888casino.it host Betsoft’s latest releases including Stacked, Safari Sam 2 and Lava Gold as well as its classic slot titles which include Take the Bank and the renowned Red Dragon series.

888casino.it, part of global online betting brand 888, is fully licenced by the Amministrazione Autonoma dei Monopoli di Stato (AAMS) and is available only to players in Italy, where it has an impressive reach across player demographics. In addition to a reputation for showcasing the best games available, 888casino.it offers a diligent customer service. Furthermore, as part of its brand promise, 888casino.it also promotes responsible gaming.

Anna Mackney, Head of Account Management, Betsoft Gaming, said: ‘Our releases are second to none in terms of cinematic quality gamification and potential payouts. Players actively search us out by brand. We are delighted to be reinforcing our presence in the very important Italian market with a responsible and committed partner such as 888casino.it.’

Talya Benyamini, VP B2C Casino at 888, added; ‘We are delighted to expand our partnership with Betsoft to offer its dynamic and high-quality content titles to our Italian players. We look forward to continuing to work together in the future.”