Co-Founder Eric Stoops from Infinileads met up with Erik Köhler Marketing Manager from Betsoft to find out more from one of the industry’s most innovative global iGaming content providers.
Erik Köhler (EK): Betsoft Gaming is one of the world’s leading providers of iGaming content. With an award-winning portfolio of releases, a global reputation for cinematic quality and constant innovation in design, it is a company to watch. It is currently shortlisted for the ERG B2B Awards for Casino Software Supplier 2020 and RNG Casino Software Innovation 2020. A strategic business acquisition model has seen significant new client signings across Europe, Asia and Latin America. In addition, there is a raft of new slot releases with many more in production in the pipeline.
Eric Stoops (ES): Infinileads SL is well known and respected in the iGaming industry for providing lead generation through SEO for ‘free to play’ slots. Utilising affiliate platforms such as
they have successfully targeted Italy, Portugal and Spain, as well as the rapidly developing Latam market.
Eric Stoops (ES): ‘Where it started for me was ICE 2009 – Betsoft Gaming was showcasing its latest release ‘The Slotfather’. Everyone was fascinated by Betsoft because, despite having only been going for three years, it had already created a significant niche within 3D gaming. Fast forward to 2020 and Betsoft is an industry leader with an award-winning portfolio of games. What do you think has made Betsoft so successful?’
Erik Köhler (EK): ‘2009 was definitely a milestone year for us. It put Betsoft Gaming’s content on people’s radar. Subsequently, we have built on that success.
I would also say our overall success is due to our people. We employ the best animators for example and we invest heavily in our products. We undertake substantial R&D and really use the customer and operator feedback.
2019 was another transitional year. With the seismic shift in the industry from Flash software – which will be fully retired in 2020 – to the HTLML5 platform, we anticipated and adapted heavily to the consumer as well as the operator.
Finally, our success is based on speed to market, constant innovation in product, and adaptation: this is what separates us from many of our competitors to create differentiation in a crowded market. Betsoft games are memorable and exciting through their cinematic quality, engaging characters and challenging gameplay. We ensure that our customers are at the forefront of our strategy and that keeps us in pole position as a preferred content producer.’
ES: ‘A recent Betsoft release was ‘Back to Venus’ (April 2020) which is a sequel to 2012’s ‘It came from Venus’. Can we expect more sequels from you?’
EK: ‘We have released ‘sequels’ previously, including The Slotfather II in 2017 which was hugely well received. We have designed suites of games, such as the Pop content, including Sugar Pop, Chilli Pop and our latest, Monster Pop, which was released in March. The Red Dragon Series showcases an Oriental theme throughout and offers stunning visuals and high payouts although the storylines are individual. However, in terms of any further ‘sequels’, we are still in the planning stage.’
ES: ‘In the Latam market, which you have recently entered, Video Bingo is hugely popular already: do you feel confident about growth in online casino and slots? Are you planning on developing specific slots for certain countries in Latam? What are your plans going forward?’
EK: ‘Entering the Latam market was a crafted strategy. Our research indicated that the changing regulatory landscape, the legalisation of gambling and launch of new gambling services made Latam a hugely attractive market. Growing vendor involvement in introducing new slot machine models will also boost the growth of the slot market, so we feel confident in our approach.
We recently passed a rigorous ISMS Audit giving us autonomy to operate in Colombia. This audit – which we also passed previously for entry to the Spanish market – ensures that the relevant jurisdictions will allow Betsoft titles to be used by their locally licensed operators. We have not – as of yet – planned any content that is country specific, preferring to focus on building Betsoft brand awareness.
Going forward, our strategy includes partnering with the best local operators and services. Giving our Spanish and Colombian partners full access to our award-winning content enables them to distinguish themselves within their customer base.’
ES: ‘2020 has already seen the release of six new games so far. What slot release are you personally most excited about and why?’
EK: ‘We have been delighted with the response to 2020’s releases to date: Super Sweets which we launched at ICE 2020;Total Overdrive; Spring Tails – which is part of the Red Dragon Series; Monster Pop – part of the Pop series; the previously mentioned sequel Back to Venus and Quest to the West are all outperforming expectations.
Our next release, The Hive is due out on June 25th and I am particularly excited about this slot as it is unique. It offers 30 paylines in a hexagonal grid slot game
with some fabulous graphics. We are extremely excited about it and hope that the players will love it as much as we do.’
ES: ‘Finally, we will shortly be releasing your games in ‘free to play mode’ for our Italian, Latam and Spanish sites. These all carry a rating system and I would love to know your best guess for which will be the most popular Betsoft games by country.’
EK: ‘We are currently shortlisted in the EGR 2020 Awards with Take the Bank, one of our most successful releases to date: I am going to play a safe hand here and suggest that that will be our most popular slot throughout.’